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Interactive Voice Response The system can interact with callers to learn about their problems and recommend likely solutions from a database. The IVR can even be used in conjunction with a fax server to send requested information. The fax can be generated based on customers' responses to questions presented by the IVR. Improved Call Routing Using the IVR system as a front end, it is possible to improve the ACDs call routing. For instance, an IVR system can prompt callers to enter incident numbers which signal the AC Outsourcing Your Web Marketing The key to effective Web marketing is to have a comprehensive, integrated plan that focuses on where your markets "hang out" online. It's absolutely not enough to concentrate your efforts on search engines - that's a passive rather than an active approach. You want to reach out to your potential visitors, not wait for them to come to you. And, you want to ensure that your offline marketing includes your Web site - up to a third of your traffic can now come from real-world sources.