Wayne Messick's Articles in Email - Article Directory

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B2B Email Marketing: Still THE Killer App! Email marketing is far from dead, no matter what the so-called experts say. In fact recent software applications are putting the power of Fortune 500 companies in the hands of Main Street businesses - leveling the playing field at last. ClickZ Email Marketing: Your Email Must Have Relevant Content When I was listening to Jordan Ayan of SubscriberMail mention the importance of Relevant Content as it applies to email marketing I thought to myself that 99.9% of the so-called email marketers need to hear this.