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Wayne Messick's Articles in Email

  • ClickZ Email Marketing: Your Email Must Have Relevant Content
    When I was listening to Jordan Ayan of SubscriberMail mention the importance of Relevant Content as it applies to email marketing I thought to myself that 99.9% of the so-called email marketers need to hear this.
  • B2B Email Marketing: Still THE Killer App!
    Email marketing is far from dead, no matter what the so-called experts say. In fact recent software applications are putting the power of Fortune 500 companies in the hands of Main Street businesses - leveling the playing field at last.

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