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Only 1 In 5 Of You Will Read Beyond This Headline Tricky, weird or funny headlines rarely make the cash register ring. The best way forward is to write a line that promises (or implies) a benefit. People naturally want to know "what's in it for me?" And if there is something in it for them, they'll want to find out more. The Secret Of Ads That Sell Behind every successful ad is the right proposition. How do you create the right proposition? Read me to find out. What Type Of Copywriter Should You Hire? You need something written to sell your product or service. You turn to the Internet, tap the word 'copywriter' into Google and search. Bingo! Thousands of results, plus a swag of Google Ads to boot. So who do you choose? Is the best copywriter the one who's at the top of the search pile? Small Business Profits from a Simple Database If you run a small business you can increase your profits through database driven mailings. It's a lot cheaper than conventional advertising, and the returns can be far greater. Get That Ad Agency Job With This Creative Strategy It's tough to land a job in an ad agency. But this crafty technique will up your chance of success. Copywriting and Advertising: 20 Ways to Increase Response Rates Here are the tips, tricks and techniques to get more response from your advertising.