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Why Are Rolex So Expensive?
In order for a Rolex watch to be made available for sale it has to go through a ten step manufacturing process. Each one of these stages ensures that the watch meets the highest quality standards and will withstand the rigorous testing that Rolex requires.
Where Did Rolex Come From?
In 1905 Hans Wilsdorf established a company in London who were to specialise in the development and production of watches. Three years later he chose Rolex as the brand name for his watches. This was because it was short enough to fit easily on the dial of a watch and was also easily pronounceable in most European languages.
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