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Writing the Income-Generating Web Site Here is a simple template your readers can adapt and apply to create a Web site that sells. Regardless of their niche, invite them to use it as a jumping-off point for their income-generating Web presence. How a Benefit-Rich Headline Can Build Your Web Business Want to make more sales from your Web site? If you rewrite the headlines on each page of your site, you'll get a big boost in the right direction. Five Essential Web Writing Guidelines Words power the Internet - no matter what technological change comes next. This brief overview will help you to 'keep it simple' for your site visitors and clarify what comes next for all of us.