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Ross Lambert's Articles

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Sometimes Survival is Victory Midnight Marketer Ross Lambert provides some sage advice for those who have "hit the wall" in building their businesses online. The Google Analytics Beta: Improving Profits through Web Site Analytics Ross reviews the new Google Analytics Beta software and points out how various reports can save web marketers money or improve profits. SEO for Beginners Part 1: SEPOV isn't a Russian Hacker SEPOV is the "search engine's point of view". It is vital to be able to analyze our own web sites and pages from the search engine spider's perspective. A Redneck's Guide to Wine Appreciation The difference between Uncle Willie's homebrew and the Good Stuff SEO for Beginners, Part 3: The Weakest Link (Is Still Pretty Darn Good) In part 3 of his SEO for Beginners series, Ross illustrates how to prove the extreme importance of unreciprocated external links to your web site. SEO for Beginners, Part 2: Spiders are People, too In this installment of the SEO for Beginners series, Ross describes the similarities between how humans and search engine spiders comprehend text. These similarities imply several important things about on-page optimization.