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Copywriting is Not Archery: Taking Aim at the Hidden Heart of Your Prospect
Good copywriting is a hunt for the ever-changing heart of your prospect -- not the simple techniques of aiming at a visible and stationary target.
How to Sell More Through Marrying the Power of Testimonials to "Once Upon a Time"
Case studies can combine the power of stories with testimonials to make an emotional impact that dissolves prospect sales resistance.
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