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Software and Technology Customer Service Part II
In part I of this article, we examined the effects of management ignoring customer service to focus on "sexier" parts of the business, and introduced a couple of the negative things that can happen as a result. Let's continue on:
Software and Technology Customer Service Part I
An under-rated competency, which should be considered more important to software and technology companies, is customer service. I guess that's only natural; tech companies are very focused on gaining strategic advantage via technological advances and product differentiation.
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