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What You Should Know Before You Write Web Sales Copy (Part 2)
What is the most effective form of advertising you can think of? If you said, "The Internet," you are right - in terms of Return on Investment (ROI); but every effective form of advertising depends on good sales copy.
What You Should Know Before You Write Web Sales Copy (Part 1)
The Internet may be one of the hardest forms of media to write lucrative and motivational sales copy. Attracting unique visitors, and keeping their interest to stay on your site, for more than ten seconds, is what I often refer to as the, "Fly Paper Theory."
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