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Guidelines to a Perfect Link Exchange Scam
Link exchange scam is an interesting theme for a study per se and still awaits its researchers. But in the meanwhile the SEO community is being successful in summarizing the guidelines for the most perfect link exchange scam. (Please, don't take them seriously:)
Link Popularity: Relevance and Authority
The nature of the Web as an interlinked hypertext environment suggests that links can be used to measure the degree of 'public recognition' of web pages.
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