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How Not to Succeed with a Direct Mail Campaign
There are two deadly words in marketing: "by committee". When you start inviting commentary in the development stage of any plan, you risk undermining your chances of success in business.
The State of Marketing Today
Marketing, to a large degree, is why people have an increasingly tough time trusting corporations. Broken promises, exaggerated claims, poor excuses. All of these contribute to a lack of faith on the part of the public. But marketing is also a positive contributor to any successful business.
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