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Confidence Is Money
There is no greater asset for an entrepreneur than an absolute conviction that you know what you're doing. If you don't feel sure of yourself, why should anyone else trust you?
Choosing a Business Identity
A rose by any other name may still be a rose, but what you name your business will affect how the market perceives you. A business name that may seem catchy or cute can often translate into something misleading or ineffective.
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