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Ken Mathie's Articles in Internet Marketing

  • Niche Marketing - What Is A Niche?
    Niche marketing. You hear this term thrown around like a sack of potatoes day in and day out. People use it, many times to impress others with their knowledge of Internet marketing, but sometimes to actually convey some real meaning and content to another.
  • Niche Marketing - Finding An Expert Mentor
    So, you are all set to go. You have decided that you've got this great cure for acne and you want to start putting it together and marketing it right away. But you haven't got a clue where to begin and don't know anybody personally who can help you. You are what we call lost in the black hole of Internet marketing.
  • Niche Marketing - Finding Your Home Biz Niche
    So, you've decided you want to get into this niche marketing thing. You're all pumped up at the thought of concentrating on just ONE product and promoting the heck out of it. But you're confronted with one very nagging question. How do you find your home business niche? Is it just going to fall out of the sky and hit you on the head?
  • Follow Up Or Fail
    Why it is important to follow up your subscribers...

    The mentality of put up a sales page and expect to make a sale boggles the imagination. People think that's all it takes. Logical right? You see the product, like the product, buy the product. Simple, clean and easy. Unfortunately, Internet marketing is nowhere near that easy.
  • Niche Marketing - Online Training Courses
    You know you need to get some home business training but you're not quite sure about all the different courses that you're going to need to take. Hopefully, after reading this, you'll have a pretty good idea of what you're going to need to learn and what you can probably do without.
  • Niche Marketing - Home Business Training
    So, you want to be a home business owner. But you've never sold or marketed a thing in your life. Contrary to all the hype on the Internet, it is not as easy as they claim to run a home business, and unless you are properly trained you are in for a world of hurt and
    hard knocks.
  • Using Online Forums To Sell Your Resale Rights Program
    Forums. There are certainly plenty to choose from. If you spent every minute of every waking day looking for them, you couldn't possibly find them all. That's okay. You don't have to.
  • Viewing Your Resale Rights As An Investment
    When people think of investments, they usually think of taking a certain amount of money and putting it into something like stocks or bonds, with the hopes that in a few years they will see a significant return on their investment. In the case of stocks, the potential for a big return is quite large, but also risky as stocks can fall through the floor quite easily.
  • Creating Your Unique Selling Point
    No matter what you're selling, whether it is your own product or a resale rights package, you need to have a unique selling point, or what they call in the advertisement business, a hook.
  • Creating A Marketing Plan
    Creating a marketing plan is where most people fall flat on their face. The Internet is such a vast place with so many different methods of advertising that it is very easy to get lost and lose focus.
  • Creating Perceived Value
    Regardless of whatever it is you are selling, you have to create what is called perceived value. In other words, if somebody sees your resale rights package,
    resale rights package, after reading the description they have to walk
    away from their reading saying to themselves,
  • The Different Types Of Resale Rights
    Resale Rights. Some people have a pretty good clue of what that means. Others are totally in the dark. But very few realize that resale rights are kind of like Heinz Ketchup.

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