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Ken Mathie's Articles

  • Manage Your Career - What Is Success?
    Everyone in life wants to be a success. Success is a state of mind. You are able because you think you are able! Different people perceive success differently at different points in their lives.
  • Manage Your Career - Forming a Vision For Your Career
    It is extremely important to know where you are going in life.

    In this article, we will work out exercises that will help you enhance your career choices and explore other options. We aim to help you form a career vision and determine your perception of an ideal day at work!
  • Manage Your Career - Begin With the End in Mind
    Know where you are going in life! To achieve that, there's only one place to start that's inside your mind.

    Creating a vision and a mission of what you want out of life will provide you with some direction and momentum to move forward and manage your career.
  • How to Put Together a Winning CV Part One
    The abbreviation CV stands for Curriculum Vitae, which literally means Life List. The purpose of writing a CV is to sell you and your unique skills to get an interview. It refers to what you have done in your career till date and specifics regarding your qualifications.
  • How to Put Together a Winning CV Part Two CV Layout
    CV Layout: The following are the sections that should be displayed in your CV, typically in the order suggested although some variations can be incorporated, these are mentioned later in the document, for now look at this for an illustration:
  • How to Put Together a Winning CV Part Three Formal Qualifications
    This section of your CV is headed as Education sometimes, however we think putting it under qualifications sounds more relevant.
  • How To Manage Your Career
    How do you find an ideal career that is just right for you? Many times, people tend to drift into careers that probably their parents decide for them. As long as it is what you can do better and are comfortable with, there are no problems in going for it. But, if that is not the case, is it worth choosing for?
  • The Right Way To Use Email For Marketing
    There is only one 'right' way to use email lists for marketing purposes and that is to use it with a list of prospects who
    have contacted you first. This is what is called an Opt-In list. What it means is the consumers have opted to include their
    email address in a mailing list which means that your mails are not considered spam because they were 'opted' for. Here's why.
  • Write Attractive Descriptions
    Well, you have got your E-Zine all set to go and now all you need to do is go around submitting it to directories and forums. Except there's still one thing missing in this formula.
  • Paid Ads For Your E-Zine
    One thing that advertisers love is a responsive E Zine. Why? Because this gives them an opportunity to get their sales message to marketers who are more apt to purchase their products or subscribe to their service. To an E-Zine publisher, this is also gold. Many advertisers means much revenue. On the surface, this seems like a great thing all the way around.
  • Frequency Of Your Ezine
    Well, your E-Zine is all put together. Your site is up. Everything is ready to go. There's just one problem. You don't have a clue how often you should send out your email or update your site, depending on whether your doing an email E-Zine or a web based one.
  • Automating Your Ezines With Autoresponders
    Finally, after all the planning, you have got your content, your advertisers and your subscribers. Your E-Zine is off to the races. Slowly but surely, your subscriber list starts to grow. Along the way, you are going to have those who wish to be removed. No problem.
  • A Few Basics Of Ezine Website Designing - Build It For Speed
    So you've decided that you're going to go with a web site for your E-Zine. Good choice. You can have more content and less chance that people won't get your emails. But before you go jump into doing this, you better have a decent idea of how you're going to lay out the whole thing.
  • Why Create A Website For Your Ezines
    Well, you've got your E-Zine description all done and you're ready to get subscribers from your promotions. But there's still something else that maybe you should consider.
  • List Your Ezine In Directories And Forums
    We're going to go into a little more detail concerning the topic of getting your Ezines listed in directories and forums. Exposure is so key to getting subscribers, so you want to spend a lot of time on this part. It will pay off for you in the long run.
  • Double Opt-In Or Single?
    You have gotten to the point where you are ready to accept subscribers to your Ezine. But now comes the decision. Do you want your subscription service to be single of double opt-in? Well, to answer that question, we first have to explain the difference between the two methods. Then we can list the pros and cons of each.
  • How To Build And Manage Your Ezine - Strategies To Develop Your Customer Base
    Well, you have got your Ezine all set to go. The content is great, the look is great, and you're all pumped up to get everyone on the Internet to see it. That's when it hits you.

    How do I do that?
  • Shape Up The Content For Your Ezine
    We are down to the home stretch. You've got your Ezine laid out, you have gotten some good content for it and now you want to put the whole thing together in a nice neat little package with a pretty bow so that your readers will have an experience that they can honestly say was worth the zero cents they paid to subscribe.
  • Formulating Those Great New Ideas
    The great thing about Ezines is that there are no hard and fast rules. The whole purpose of your Ezine is to be informative.
  • Why Offer Your Own Ezine Newsletter?
    Good question. One with many good answers. While the ultimate goal of every Internet marketer is to make a sale of some kind, Ezines can get you to that point in more ways than one. Some directly and some not so.
  • Finding Free Ezine Content And Articles
    Okay, so you've got your Ezine all designed and ready to go. All you need now is some good content to send to people. Time to get out your trusty keyboard and start pumping out those killer articles.
  • Creating And Publishing Your Own Ezine
    Now that you understand the benefits of offering your own Ezine newsletter and you've decided that you want to do just that, the next thing you need to know is just how to go about doing this. Creating and publishing your own Ezine or newsletter is not a cut and dried "one way to do it" kind of thing.
  • Signing Up Your Own ClickBank Affiliates
    Okay, you've created your product, you've signed up with Clickbank and now you're ready for all the sales to just start rolling in. Well, not so fast. See, there is a slight little problem. Clickbank is a pretty big place and your product is just one out of the many thousands that it sells.
  • Niche Marketing - What Is A Niche?
    Niche marketing. You hear this term thrown around like a sack of potatoes day in and day out. People use it, many times to impress others with their knowledge of Internet marketing, but sometimes to actually convey some real meaning and content to another.
  • Becoming An Affiliate For ClickBank Products
    The Internet is the virtual land of opportunity. Because of the technology that allows us to connect to literally millions of people all around the world, there is practically nobody who we can't reach as a potential customer and buyer of our product or service. There's only one catch.
  • Your Own Affiliate Program Will Explode Your Traffic
    Actually, it will do more than that. It will totally change your whole life. If you think I am kidding, here is a real life example of what happened when a fairly successful Internet marketer went from being an
    affiliate of another person's products to starting his own affiliate program for his own product. We'll use pseudo names to protect the innocent and the rich.
  • Niche Marketing - Finding An Expert Mentor
    So, you are all set to go. You have decided that you've got this great cure for acne and you want to start putting it together and marketing it right away. But you haven't got a clue where to begin and don't know anybody personally who can help you. You are what we call lost in the black hole of Internet marketing.
  • Niche Marketing - Finding Your Home Biz Niche
    So, you've decided you want to get into this niche marketing thing. You're all pumped up at the thought of concentrating on just ONE product and promoting the heck out of it. But you're confronted with one very nagging question. How do you find your home business niche? Is it just going to fall out of the sky and hit you on the head?
  • Refer New Clients To ClickBank
    If you're not familiar with Clickbank, other than with just being an affiliate yourself, you may question what the benefits of referring somebody to Clickbank as a vendor would be to you. After all, what do you get out of them selling a product that may even be in competition with your own?
  • Follow Up Or Fail
    Why it is important to follow up your subscribers...

    The mentality of put up a sales page and expect to make a sale boggles the imagination. People think that's all it takes. Logical right? You see the product, like the product, buy the product. Simple, clean and easy. Unfortunately, Internet marketing is nowhere near that easy.
  • Selling Your Own Product Through ClickBank.
    Now that you know about Clickbank and how you can make a living selling other people's products through them, now it's time to find out how you can make even more money by selling your own product. This is where it really gets interesting.
  • Niche Marketing - Online Training Courses
    You know you need to get some home business training but you're not quite sure about all the different courses that you're going to need to take. Hopefully, after reading this, you'll have a pretty good idea of what you're going to need to learn and what you can probably do without.
  • Niche Marketing - Home Business Training
    So, you want to be a home business owner. But you've never sold or marketed a thing in your life. Contrary to all the hype on the Internet, it is not as easy as they claim to run a home business, and unless you are properly trained you are in for a world of hurt and
    hard knocks.
  • Using Pay Per Click To Sell Your Resale Rights Package
    One of the most effective forms of advertising on the Internet today is what is called pay per click advertising. Pay per click is where you only pay for the ad you placed if somebody clicks on it and visits
    your sales page. In theory, this sounds very simple. Unfortunately, pay per click advertising can eat your sales budget alive if you don't know what you're doing.
  • Using Articles To Sell Your Resale Rights Programs.
    Content, content, content. You hear it all the time. Put up a web site and load it up with content. People love free things to read, search engines love it for the purpose of indexing your site and you will love it because of all the traffic it will eventually bring you. The most popular type of content is the article.
  • Using Online Forums To Sell Your Resale Rights Program
    Forums. There are certainly plenty to choose from. If you spent every minute of every waking day looking for them, you couldn't possibly find them all. That's okay. You don't have to.

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