Kathryn Lively's Articles in Viral Marketing - Article Directory

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Kathryn Lively's Articles in Viral Marketing

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Viral Marketing to Improve Sales Viral marketing is so aptly named because the idea, when promoting a product, is to allow for brand recognition to spread quickly, like a virus. In the case of marketing, naturally, the end result will not yield illness, but sales. For the author, viral marketing - or word of mouth campaigns - is an essential method of promotion.