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Three Parts of Every Successful Loan Officer Marketing Letter An informative article details the three most important parts of a successful loan officer marketing letter. Three Reasons Why Every Loan Officer Should Have an E-Mail Newsletter A brief overview on the three reasons why every loan officer should include an email newsletter in their marketing efforts. Three Keys to a Successful Loan Officer Marketing Campaign This is an overview on the three keys needed for an effective loan officer campaign. Loan Officers Beware: Exposing the Loyalty Myth Customer loyalty is becoming quite rare in the mortgage industry. Read why this is so and what loan officers can do to change that. Loan Officers and Originators: Knowing The Difference Between Proactive and Passive An article explaining how proactive marketing strategies are better than passive strategies for loan officers and other mortgage professionals, especially in a slower market. Loan Officers: Honesty Is Always The Best Policy When Dealing With Buyers An informative article on why being honest with home buyers is always the best policy. Loan Officer Success - Making Mega Bucks With Mortgage Leads An informative article on how loan officer can maximize their sales using mortgage leads. Blogging Strategies for Loan Officers and Originators An informative article on how loan officers can use blogs to market their services. Mistakes a Loan Officer Must Never Commit An informative article on mistakes loan officers should never make in their business. How Loan Officers Can Snag Realtor Business An informative article on how loan officers can partner up with real estate agents for mutual business success. Tips on How To Be a Likeable Loan Officer A brief article on the importance of being a likeable loan officer. Loan Officer Marketing Ideas Learned From Cooking Popcorn This is an informative article about important marketing ideas loan officer can learn from cooking popcorn. Loan Officers: Don't Just Plan - Act! An informative article for loan officers about the importance of acting on the plans you have made. Loan Officers: Using Word of Mouth Marketing To Generate Leads An informative article how how loan officers can effectively use word of mouth marketing to find business. How Loan Officers Can Make Good Relationships with Real Estate Agents An informative article on how loan officers can profit by establishing relationships with real estate agents. 5 Mortgage Marketing Tools Every Loan Officer Should Be Using This article gives 5 tools that every loan officer should currently be using to find more mortgage leads in much less than time. The Biggest Mistake Originators Make in Their Marketing Campaigns This article covers the importance of the call to action part of every marketing campaign, and what can be done to dramatically increase your response rate. Loan Officers: The $41,600 Reason Why Your Closing Ratio Matters This article describes how a small increase in the closing ratio of loan offcers can have a massive impact on their yearly earnings. Your Powerful Automated Assistant: How To Pick The Right Autoresponder This article describes how autoresponders can be used to maximize online and offline sales automatically. It also gives a brief overview of the top three autoresponder companies. 7 Reasons Why Loan Officers SHOULD NOT Market to REALTORS This article expresses why marketing to real estate agents is not always the best option and explores seven other ways to generate purchase business. 7 Strategies for Loan Officers to Guarantee an Awesome 2006 With the coming high interest rate market, loan officers who follow these seven strategies will guarantee having a successful 2006. The stratgies include new technology, proper planning, business referral groups, and maximizing your "geese that lays golden eggs" among others. Getting Your Foot in the Door..Literally! Two Loan Officer Marketing Tactics This article discusses the importance of thinking outside of the box when it comes to loan officers marketing for new business.

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