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How to Generate Content for Membership Sites Fresh content is needed on a regular basis for membership sites. You want to attract both search engines and people to your sites, over and over again, for the best return on your investment (ROI). So here are some ideas on how to generate fresh content. How Membership Sites Work Popular membership websites generate regular good content for members and recurring income for publishing companies. Basic guidelines to make sure both member and publisher needs are met follow. Free Versus Paid Membership Sites Membership sites, both free ones and paid sites, are a great way to offer continuity for your customers as well as your business. Your members get to return to a trusted place for content they need. And you get a continuous flow of traffic, and income potential.