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Ivy Hastings's Articles

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Usability - The 30 Second Rule Jakob Nielsen's 30 Second Rule is the foremost best practice you need to use when addressing your site's usability. Building the Right Web Site Team What positions do you need to create or redesign a site? I've put together this list of what I consider a web dream team. Usability Best Practices What you need to know about web usability. Creating a Web Design Budget How to create a web design budget. Blogging Best Practices What you need to know before launching a corporate blog. Beware the Flog Advertisers who have launched fake blogs feel the sting of consumer distrust. Creating Sticky Sites For B2B Companies Many B2B companies are wondering how they can make their web presence much more valuable to their clients. Good marketers know that the days of the web site as online brochure are gone for good. So how does one go about creating a valuable user experience? One tactic is to make the site "sticky" meaning users come back to your site more often and stay longer. Buyer Beware - Web Design Templates This article covers why web design templates can be problematic. RSS - What you Need to Know You've heard about RSS, but what exactly is it? This primer describes RSS Feeds and how marketers can use them to increase visibility and site traffic. How to Choose a Web Design Company How to vet and choose a professional web design and development company.