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Gordon Petten's Articles in Advertising

  • Consumer Mailings, Your Direct way to Keep in Touch with Customers
    One of the best ways to remind your customer about you and what you do for them is to keep them on a consumer mailing list. This is one of the best ways to maintain return customers.
  • Effective Brochure Design
    Many marketing companies would be more than happy to assist in creating a brochure design that is professional and have a lovely look to them. However before going to one of these companies or even considering them one must consider what it is the brochure design is supposed to accomplish.
  • Effective Direct Mail Campaigns
    It is not that difficult to have an effective direct mail campaign that draws in customers both new and old. It only takes a little bit of work to create an effective system for your company.
  • Fax Advertising, Still Counted as an Effective marketing tool in Many Countries
    To many people, fax advertising may seem like an archaic form of advertising. So many people turn to other forms of media for their new entertainment and information about what to buy and what not to buy that receiving an ad via fax may be ineffective.

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