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Pop Ups That are NOT Evil! : How layered content using pop ups can create value on your web site
Everyone hates pop-ups. At least that is what many may have come to believe, and based on the plethora of "pop-up blocking software" we may come to think this is true. In web marketing, there is an approach to using the so-called "non-blockable" pop-ups to create interest and value. In this article I will be discussing an engineered copy approach to creating what I call "Layered Content" using non-blockable pop-ups.
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