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David T. McKee's Articles in E-Commerce

  • A Tale of Two Cheesecakes: Mass Markets -vs- Niche Markets
    How can a cheesecake show us something about niche markets we never thought of? What kinds of resources are being underutilized that could lead to new niches? I hope you are hungry!
  • Marketing to the Wind: Selling Bull-Crap with Garbage Web Site Networks.
    How many of us have seen these crappy garbage sites created for the sole purpose of building a "Network of AdWord/AdSense" sites with each page having a really bad article or sales copy about some product with the hope of generating Adsense income. Then the audacity of selling these packages of sites as if anyone except complete morons would ever visit such complete trash!

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