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When you are trying to promote a new web site one of the best methods to do this is to use signature files. One of the best ways to look at a signature file is to take into account the passive promotion. When going about your business on the net, you still can promote your site. You can find many passive site promotions that you would not even think are signature files to begin with. Newsletters, forums, message boards, and digests all contain signature files for the promotion of the site intended. It is this almost subliminal feature of the signature file itself that makes it so productive and appealing. It is a non-abrasive and intruding approach to marketing and selling your site on the masses. This is in no way like the dreaded Spam, where people are almost force fed the information, in order for it to be viewed. This is also, very much, a different animal than the banner where there is no mistaking why the banner is there, or what the intention is. People want to view and browse at their leisure not be directed to something or forced into it. This in turn will only spread like wild fire, that this is a site to clearly avoid. If you have e-mail contact lists people will automatically assume that anything you are sending is clearly Spam and will not be viewed, rather just trashed. This is not a way to do business to say the least because you are shooing your target market away. Considering banners are not easy to design to begin with, why go to all the trouble of making one, only to have it disregarded and bypassed each and every time it is seen? You are always better off going with a subtle and delicate approach, than the guns a blazing method when it comes to marketing strategy. This is the very reason these days are ruled by the true signature file rather than the over aggressive and abrasive banner or Spam content. No one wants to be pushed into viewing what he or she are not interested in. This is not to say that every single banner on the net does not have it's success, some of the biggest companies on the net have developed tools for showcasing these banners effectively, and making a killing on it. The likelihood of you pulling this off is minimal at best, as you just do not have the clout or finances to hire the best gun in town to make you successful banners that generate traffic and income. This is why the clear answer to the marketing strategy is best left to the signature file for the smaller business. Non-obtrusive and simple nudging goes a long way in the market place.
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