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Before starting my company, I worked as a Director of Internet Marketing for a Christian business magazine. The job objective was to increase revenue on the magazine’s website. When I started, almost all of the internet revenue was coming from subscription sales that people purchased on the magazine’s website. After spending a month tweaking the subscription pages and creating better ads, I managed to increase monthly internet revenue from about $2,000 per month to $3,000 per month. It was an improvement, but I was hardly earning my keep. That was when I came across a completely different opportunity to increase revenue. I created a new online store, selling books, CDs and videos that were geared toward Christians in business. Then I started sending weekly email blasts promoting specials on these books and media. Suddenly revenue skyrocketed. Just three months later, I began averaging more than $15,000 per month in online sales, and the numbers continued to build from there. I discovered that there were revenue streams that had gone completely untapped. Had we continued to focus only on the magazine subscriptions, I would have done okay, but by finding new revenue streams, I uncovered a gold mine! There was great opportunity to increase sales and more importantly profit. You can use your company website to create sales that you never expected by finding multiple sources of revenue. Here are a few:
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