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Ok...so saying that "duplication is key in our industry" is not a very profound statement, but, if that's the case, then why does everyone seem to forget this? Instead of focusing on everything else under the sun why can't the CEO's of network-marketing companies just remember that the basic idea or concept behind MLM is a very simple one: just recruit 3 people (or however many) who get 3, who get 3, and so on and so on. So if this concept is so simple why is it that 95%+ of the people involved never make a dime... or even worse...lose a lot of money? In all honesty I would have to say that there are 2 main answers to this question. (I'll tell you the answers later) For right now I need you to just keep the following in mind. Getting someone to join our opportunity is in fact a process. This process goes as follows 1. The person must be exposed to an opportunity 2. The person must be “sold” on the opportunity (while they're hot) 3. The person then joins the opportunity The problem in our industry is that most companies do not have a simple /effective system for getting this process completed. Many companies claim to have a system. And while this may be true, their systems are never simple (or should I say EASY) and therefore are not easily duplicated/replicated. For now I will simply make the following argument. Nowhere in the rule book does it say that you have to talk to, explain (via your own mouth), chase people down, cold call, etc... in order to “expose” and “sell” someone on an opportunity. As a matter of fact, if you can expose and sell others without having to jump through a bunch of hoops then the chances of DUPLICATION actually occurring skyrockets!!! Now, please don't get me wrong, if you like inviting, telling, selling, explaining things to people then by all means do so...(besides, that kind of recruiting is usually free). But the reality is that most of us don't want to do stuff like that. And if we don't want to do it then we are not going to. And if we aren't going to do it then the results we are looking for will NEVER occur! Just do yourself a favor and sleep on this... The concept of “Just get 3 people” is simple...but the question really is: How do we make it easy? This is the question that mlm companies should ask themselves!
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