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Be creative when thinking of ways to make your product or service more attractive to your target market. For example, the New York Times increased the type size and spacing in its editorials to make them easier for aging baby boomers to read. If you can't afford a fax machine, then consider signing up for your own, free virtual fax number. You can get your own online fax number that will send your faxes directly to your e-mail inbox. If you travel a lot and need to receive faxes from the office, this service is a godsend. You may be losing valuable traffic and not even know it! Here's something you may never have thought of before: If I were to type your domain name -- http://www.yourdomain.com -- into my web browser without the "WWW" so it looked like this: http://yourdomain.com ... would I be immediately sent to your site or would I receive a "Page Not Found" error? Don't be too quick to answer. Think about it. Have you tried this before? Because while most web hosts and Internet Service Providers (ISPs) are now set up to accept both, some are not! And this means that visitors who drop the "WWW" and simply type "yourdomain.com" into their browsers may be getting an error message... and you may be losing valuable traffic! If you try this and find that "yourdomain.com" doesn't work, contact your web host or ISP and request that they make the necessary changes. It's a quick 5-minute fix for them... and everyone they service will benefit. Some may try to charge you a fee for this change, but I would argue that this is a common service provided by the majority of ISPs and web hosts today. If they want to remain competitive and keep your business, then you shouldn't have to pay. However, if they still insist on charging you, and the fee is minimal, then you should pay it. After all, you're probably losing valuable traffic that will more than pay for this expense in the long run. It's such a minor problem... but it could be losing you major traffic! So check into this today! Viruses are hazardous to the health of your computer... and your business. While there was once a time when the only way you could be infected by a virus was by downloading software from an FTP site or by exchanging floppy disks, today's viruses pose a threat of a much greater magnitude. Why? Because e-mail has made the transferring of information so incredibly easy... and FAST! It's pretty scary to think that you can get a virus simply by opening a funny e-mail that a friend sent you... or by opening a file that you've downloaded off the Internet. However, if you protect yourself properly, it is unlikely that you will ever have this problem! One of the best ways to prevent viruses is by installing virus detection software. However, do not just install it and forget about it! New viruses are created every day, so you need virus detection software that will automatically update itself on a regular basis. Once a week, if not more frequently, is usually best. There are dozens of packages available from your local software dealer ... or through Internet downloads. Be sure that you can get regular updates for the package you choose. Some even offer versions that will automatically update themselves every week by logging online, protecting you against the multitude of new viruses that are created every day!
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