Short Articles Can Lead To BIG Web Site Traffic Numbers

Last November, we had a dozen family members at our home for Thanksgiving dinner. My parents usually host Thanksgiving, so this was a new experience. When the turkey was ready, I picked up the carving knife and began to carve the turkey like I’d been doing it for years.

“Where did you learn to do that?” someone asked.

I didn’t want to tell them that the night before I read an article online called “How to Carve a Turkey.”

This is something I really like about the internet. Just 12 years ago, if I wanted to learn how to carve a turkey, I would have had to go to the library and search for a book or a magazine that would show me how, or ask a family member.

Today I sit down at the computer and can find hundreds of articles on any given topic in a matter of seconds.

When you use the internet, where do you spend the most time? Do you enjoy reading corporate price sheets and sales pitches? Or do you prefer to read helpful articles? Now consider the increased web site traffic for the sites that have the helpful articles as opposed to the price sheets and sales pitches.

By posting occasional articles, you can add a lot of value and credibility to your company website. The more credibility you have, the more customer retention your will have and the more web site traffic you will have. If you employ or know a professional in the industry, perhaps you can get him or her to sit down on a rainy day and write a short weekly article that offers tips or insight for smart purchasing decisions related to your product or service.

These articles don’t need to be long or elaborate. Anything helpful to your customers is great and will increase your web site traffic. By adding editorial, you accomplish several things:

• Increased credibility. People are more likely to purchase from your company because they see you genuinely care about helping them, even before they arrive.



• Improved customer loyalty. Your customer retention will continue to increase and your existing customers will be more loyal to your business, because you consistently remind them you exist, and provide them with useful information that makes them more likely to return.

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