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There are numerous ways you can promote your small business as well as stay in touch with your prospective clients by writing. Some common methods of written works include ezines, articles, e-courses, free reports, booklets, how-to manuals, and ebooks. Writing allows you to demonstrate your knowledge in your specialty area and provide valuable information that prospects can use. It also sets you up as an expert in their eyes - and people like to hire experts. Here are seven different ways you can promote your small business by writing. Newsletter or Ezine An ezine is the #1 way to promote your services online. Offering a newsletter, an ezine, a free report, or a course by email are the easiest ways to and grow your database for your business Articles Writing articles is a very effective way to promote your business both online and offline. There are many journals, magazines, and online directories what will publish your article and give you exposure to a wide audience. Include your contact information at the bottom of all articles so that people can get in touch with you if they like what they read. Ecourse An ecourse, or course by email, is a very simple way to give away some of what you know so that people get a taste of what it would be like to work with you. This type of course is typically a brief lesson sent over several days. Free Report Giving away a free report at your website is an effective enticement to encourage people to sign up for your ezine. People like free giveaways, and if you provide value and demonstrate your knowledge of a topic they are interested in, you might gain a client. Booklets Booklets are an effective marketing tool to give away, or can be an additional income stream if you sell them at your website or to a corporate client. Small booklets can be created quickly by creating a list of short tips for your readers. How-To Manuals Package what you know into a how-to manual. Or, combine it with audio for a complete home study course. Look at what existing workshops or training material you already have that you could package this way. Ebooks If you're thinking about self-publishing your book, consider creating it as an ebook. Ebooks, or electronic books, are sold digitally online and can add a nice additional revenue stream to your business. You can create an ebook quickly by packaging your series of articles. Block out time this week to get your creative juices flowing and start putting pen to paper (or fingers to keyboard) to start one of the above writing projects. Copyright 2006 by Jan Marie Dore. www.janmariedore.com
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