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Simply Defined: Marketing is everything that you do to reach and persuade prospects to give you a chance to sell them. The sales process is everything that you do to close the sale and get a signed agreement or contract. However it's not uncommon for a company to be unbalanced when it comes to these two ingredients of business success. If given the choice I would much rather be a better marketer. Don't get me wrong, sales people are great and they are very successful (truth be told I've been a successful salesman for years). But the sales person would have no people to sell to if it weren't for the marketer. The marketer is the one who places the ad in paper to get the phones ringing off the hook. The marketer is the one who drove people to the website, and got them to fill out a form stating they were interested The marketer is the one who has developed a list of people who are all interested in a certain niche market (or opportunity), formed a relationship with them, and now can tell that list about things and a solid percentage of them will be already sold. (Special note: This last statement is the key to everything...more on this later) The bad marketer is the one who made the commercial that got no-one to buy a widget... The great marketer is the one who made a few subtle changes to the same commercial and got every one to buy the widget. The marketer is the one who gets visitors to the website... The better marketer is the one who has it set up so that once the people are there they end up buying without having to talk to anyone. Let me give you one example of what is arguably the most genius marketing ever. Have you ever watched television and seen a 30 minute advertisement for some product or service? Did you notice how that 30 minute advertisement did a great job of answering all your questions and overcoming all of your objections? Did you notice how you were sssooooo compelled to pick up the phone or go to the website and buy the widget? Marketers created INFOMERCIALS, and they are able to make more sales in less time than the best door to door salesman ever! If you get nothing else from this one lesson please understand this. THE MONEY IS IN THE MARKETING, if you want to make more money then become a better marketer. So...what does all this sales and marketing talk have to do with MLM? Well I'll tell you... I remember one time my marketing for this new mlm company was so effective that I signed up 20 new reps in 3 days without talking to a single person. I didn't have to talk to my friends and family I didn't have to explain anything to anyone Because I could market, I didn't have to sell (at least not in person).
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