RSS - What you Need to Know

Many Marketers are wondering how they can use RSS Feeds to leverage their marketing initiatives. RSS Feeds are the ultimate in permission marketing because they allow users to subscribe to content updates that they receive immediately in their RSS aggregators or News Readers. This means marketers can communicate immediately to the clients and partners who are most interested in their company. And the best part is, it's free.

Additionally, RSS Feeds have the added benefit of getting users back to your site. RSS fed content that is filled with links, means users can link directly back to your site and read more about your products, news, or services. This is a great way to easily boost your web site traffic.

The advent of RSS Feeds could even mean the death of traditional press releases. Take this example from Google. When the government asked Google to release their users' search records, Google made the decision to get the word out by posting it on their blog. This meant that news outlets had to go directly to Google's blog to get the news. This also levels the playing field because industry insiders get the news the same way everyday users do-- by subscribing to Google's RSS feed of their blog.

RSS has quickly changed the landscape for communication with clients, the press, investors, and especially potential clients. Keep your name in front of interested parties on a permission basis by creating an RSS Feed for your blog, news, or even your press releases.

Ivy Hastings is a Project Manager at, Fusionbox a Denver web design company. A graduate of UC Berkeley, Ivy has written many articles about Internet Marketing for journals, blogs and publications. She currently sits on the Board of Directors for Arts Street, a Denver non-profit that teaches underserved youth job skills.

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