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If you are organising an exhibition or an event you will want to ensure that people are aware of your presence ahead of time. Making yourself known at an exhibition ahead of time can help drive interest and visitor numbers. So what can you do? One idea is to submit a press release online to one of the many websites who now specialise in electronic press releases. A well written release can increase your visitor numbers and enhance the image of your business and products. Below are 6 tips to help you write an online press release to promote your exhibition stand. 1. Articles are comprised of simple, short sentences with simple words. Break long sentences into two. Keep it short. The release should be between 300-500 words and no more than two pages. 2. Write a powerful headline. What you say here determines whether the recipient will continue reading the release. Use keywords to attract your target audience. 3. Write a strong opening paragraph. It should contain information about your company and products and about the exhibition you are attending. It should contain the ‘‘who, what, where, when, why and how’’ of your company, products and exhihibition stand, for example, the venue, hall number and stand number. 4. Ensure that you add one or two links to your website. Most electronic press release sites allow you to add in a few links. The links will benefit your site in terms of search engine optimisation. 5. Write it from the readers perspective. The information must be relevant to the recipient. 6. Proof-read the article and take out unnecessary or redundant words. Have other people proof read it as well.
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