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One of the best ways and the first thing online business owners ought to do to help their Website promotion is to list their site with directories. They should start, of course, with those that are most popular. The more traffic that comes to the directories the more traffic that flows to the sites that list there, and the higher their search engine rankings. Listing with directories is not difficult at all. In fact, it's probably the easiest promotional step. What's important, however, is that the Webpreneur understand the difference between search engines and directories. Directories are places where users go to find websites, just like they do with search engines. However, there are significant differences between the two. While search engines normally accept almost any site or page that is submitted to them without looking at its quality, directories usually only accept sites that offer quality information. Because all sites submitted to directories are reviewed by humans, sites that are of low quality rarely get accepted. Of course, what this is saying is that no one should try submitting a Website to a directory without first creating a top-notch site. The three most important directories to which any entrepreneur or online firm should submit are massive and can do much to drive Website promotion. These are DMOZ, Looksmart and Yahoo. The submission process for directories is, as we mentioned earlier, fairly simple. Almost every directory is made up of categories, which are in turn broken down by subcategories. Each of these subcategories is made up of sites whose content relates to the subcategory topic. The first step of submission, therefore, is determining just the right category and subcategory for the Website - the one that will best help its Website promotion. A business owner can either keyword search the directories, using keywords that best describe their own site, or simply browse through the directory. It's important to keep in mind that it's not possible to change the chosen subcategory and category, so should the Webpreneur choose wrong the submission may be rejected. If not rejected, the bad choice can have a negative impact on what could have been great Website promotion. Before actually submitting the site to directories, it's vital to read the directory's instructions and rules on submissions. Most directories will ask for the site's title and a description of the site as part of the submission process. This should be short no more than 30 words and should sound like an impartial reviewer wrote it. No hyperbole here, or your Website promotion hopes for this directory will be dashed. Help for this can be found by reading the descriptions of sites already listed in the same subcategory. Remember, they were accepted! Follow their direction. Making sure the description contains a couple of the major keywords that describe your site is a crucial part of effective Website promotion through the directory, but cramming it with keywords will only get the description - and the site - rejected. It should read naturally, like a well-crafted sentence. It can take several weeks for a Website submission to be accepted or rejected. If accepted, the applicant will get an e-mail. If rejected, he or she generally will not hear.
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