Home | Business | Communication | Presentation
"I started off speaking because I had always heard that it was a good way to build your reputation. In the beginning I would speak to anyone who would invite me. In a way that was good, because it gave me the chance to hone my speaking skills, which weren't that great in the beginning. Toastmasters and a personal coach help me gain the confidence I needed. After a while I started to develop a reputation as someone who could deliver an interesting talk and the offers started to multiply. This was somewhat of a mixed blessing. While I enjoyed the audience attention, I began to realize that there were precious few people in the audience who could potentially become clients. Eventually I realized that I started to focus on trade associations that served my targeted group of clients. These groups were a much more productive use of my time. Speaking to these audiences both enhanced my reputation as an expert in my field and also led directly to some new accounts." Michael Schonefield, Electronics Distribution. A key component for building your reputation for expertise is public speaking.It's important not only for building your success in rainmaking, but also for gaining visibility with the senior management in your company. One of the most effective ways to build your organizational visibility is through making presentations, so you've got to learn the basics. Where can you go to learn? Lots of places. Your company may have an internal presentation skills program that they offer. If they do make sure you sign up to take the class. There are also a lot of outside resources available. Perhaps the best known is Toastmasters, and it is excellent. You learn how to structure a speech and present it before an extremely supportive group of audience members. Aside from toastmasters, there are a number of training companies, mine included, that offer this type of training. When you're starting your speaking career, it doesn't make a great amount of difference who's in the audience. The general rule is to speak to any group that will have you. In the beginning you just want to get experience. Public speaking is like many other things in life, it's frightening the first few time you do it, but after a little bit of experience you wonder what the big concern was. As you develop your reputation for being able to give an interesting speech, you'll find that it's pretty easy to get speaking opportunities. At this stage in your speaking career you'll want to be selective about where you spend your time. I recently spoke to a local civic group and think I lowered the average age in the room down to about 70. It's not that they weren't a wonderful group of people, but they were all retired. Unfortunately, I can't market my services to the retirement set, although a few of them did promise to pass my information along to their grandkids. Maybe I'm being short sighted, but I still don't think it was the best use of my time. Although there are no hard and fast rules to this, after you've gotten comfortable with your speaking skills, you'll want to make sure that you ask whoever is requesting your speaking services the following questions. 1-How many people will be there? 2-What's their background? 3-What's their motivation for attending? I find that the answers to these questions are extremely helpful in determining how beneficial the speaking assignment is likely to be.
Information and Articles: http://www.mastersmba.com
Providing Information on various topics, please browse our other Articles for more informative resources, we house information on every topic imaginable so regardless of your needs you can be assured to find the answer here. If you wish to reprint this on your own website, simply click the "Web Version" in the right menu, and you are presented with a pre-formatted document to use.
A lot of the information is written by the Master Article team, and published exclusively on the MastersMBA.com website, and we do our best to research all information to ensure it's as accurate as possible. However at times we also publish documents given to us by other sources, we do examine these documents to ensure they are as accurate and correct as possible however at times they discuss highly specialized fields making it hard to authenticate the validity of every fact in the document. These are written by specialists in their respective fields, and we do trust their integrity and judgment however it's always a good idea when doing any research to consult a number of sources and form your own conclusion based on a number of view points.
