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Basketball shoes are an important part of the game as it provides players with the protection in this grueling game. One popular male basketball shoes manufacturer is Adidas. Male Adidas basketball shoes are popular on court and off court. Other than providing an extra bounce on court, it is also a fashion symbol. There is a huge market for basketball shoes, due to it being a popular American sport, therefore Adidas continues to come up with innovative models to stay ahead of competition. It uses 2 technologies: Torsion and A3 to make the shoes. Torsion technology allows the forefoot and heel to move independently, and also provide lightweight support to midfoot. A3 system technology produces shoes with special cushioning that absorb the shock of landing to reduce injury. This in turn, increases stability and adds more explosive power in every step. This is made possible by the adiPRENE plus insert in the forefoot that maintains propulsion and efficiency, molded EVA midsole that provides lightweight cushioning and a non-marking rubber outsole. The A3 Superstar Structure series are made with this technology and the shoes are sold at $100 per pair. Another male basketball shoe series is the A3 Pro Team shoes. These shoes have a superior heel unit that provides improved cushioning and motion control. It is a combination of A3 and Torsion technology that produces a flexible and adaptable midfoot integrity. The price of the A3 Pro Team series is $80 per pair. Probably the cream of the Adidas men's shoes are the T-MAC 5, costing $125. These shoes have a supportive strap and real hardwood in the heel and forefoot. These shoes have GeoFIT pods for comfort, lightweight, synthetic leather upper with anatomical fit, die-cut EVA midsole for lightweight comfort and TPU heel chassis for stability. There is also the Superstar series. These are versatile basketball shoes, targeted for professionals and basketball fans and to make them affordable, Adidas priced them at $70. The popular Superstar series models include Superstar 2G, Superstar 2G Perf, Superstar 2G Steel and Superstar 2G Ultra. The Superstar 2G has a high-traction outsole and excellent midfoot support, the Superstar 2G Perf has a midfoot cushioning that allows natural rotation between the rear foot and forefoot, the Superstar 2G Steel has lightweight cushioning that gives players speed while Superstar 2G Ultra has a clean, ultra-modern look and board-crashing performance. Clearly these series were designed to cater to the different needs of different individuals. Adidas also released the Supercush ($60 per pair) and BTB Low ($55 per pair). By targeting all markets, Adidas has created a niche of its own in supplying sportswear for basketball players.
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