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Experts tell us that it's not what you say but how you say it. To achieve excellence in network marketing you must learn one very important skill. It is vital to your success! What you first say to your prospect has everything to do with whether your prospect is someone you know or someone you don't know. The next broad category to consider would be what you are getting your prospect to review - your MLM business opportunity or your product? Then you'd need to consider how you're going to have them look at it - one-on-one, hotel meeting, video, website, conference call, etc. But I'd like to focus you on something else that needs to be done prior to all those. Truth is, the very first thing you should "say" isn't audible. Let me explain. In that fraction of a second before you say hello to your prospect say silently (with your thoughts), "I'm interested in you." If you start every conversation with this thought and you're able to do the activity of being interested in your prospect throughout the entire conversation; you will never say the wrong thing. Very simply, when you're focused on the wellbeing of the prospect instead of: * the money you could make if they buy your product or sign up in your MLM business * if you're saying the right thing or not * if you dressed correctly * if your prospect can tell you're new at it * if your prospect can tell if you're making little or no money in your MLM business venture * if your prospect thinks you're a fake because of the car you drove to the meeting * if your prospect will object when you tell them it's network marketing * if the prospect will object when you tell them the cost * if the prospect doesn't do it, how will you make your volume requirements this month * how to handle the objection or question the prospect is saying. ...you will never say the wrong thing. In contrast, if you're focused on any of the above you invariably will say something wrong that will cause your MLM business prospect to avoid you. Forget all those things above and just pay attention to your prospect! Many times distributors have phrases like the above going through their mind prior, during, and after talking with their prospect. Very rarely will you make it through the conversation without "the real you" exposing itself to the prospect if you're focused on any of the above. Many people believe they can "fake it until they make it." Not so. The only person you're fooling is yourself. Truth is, if you're sincerely interested in your prospect - it will show in everything you say and do. You'll never have to worry about saying the right thing. You always will. I'm not giving you permission to be unprepared for a meeting - KNOW WHAT YOU'RE TALKING ABOUT. I'm also not suggesting you degrade your network marketing business or product to the prospect by "telling it like it is." Do present your MLM business in the best possible light. Once you know your business and products well, forget trying to "present it" and help the prospect get what the benefits of the product or business are by simply finding out their interest on the subject. Network Marketing professionals often email me questions and seek MLM training advice. A common problem network marketers have is the fear of talking to prospects about their MLM business. There are several things a person must do to fully master to get really good at talking with MLM business prospects. But the first skill to learn is to BE INTERESTED IN THE PROSPECT. Notice I didn't say BE INTERESTING TO THE PROSPECT, which is what most new distributors try to be to their prospect. Learn to be interested in the prospect and you'll be amazed at how much easier it is to talk with people about your MLM business and products. If there were only one thing that I could teach you - this would be it.
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