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Fresh content is needed on a regular basis for membership sites. You want to attract both search engines and people to your sites, over and over again, for the best return on your investment (ROI). So here are some ideas on how to generate fresh content. Create Content as You Go There are a couple of ways to have visitors, membership holders or anyone create content on the fly. One way is to use a script or software like Drupal, found in Fantastico with most web hosting packages. With Drupal's Collaborative Book tool you can make a unique, collaborative book like a reference guide to your membership site, valuable for all visitors and something that can be updated regularly as your site grows. You can also incorporate a blog into your membership site. Then post and invite feedback and comments to your blog posts, growing fresh, unique content on the fly. Publish and Post Content You can also post reviews to your membership site, reviews about compatible software that your members would use like autoresponder programs, website templates, ebooks and reports, domain purchases and much more. Once you post your reviews, invite comments, feedback and even more reviews even on the same topic; no two people think alike and mega-giant Amazon.com makes excellent use of this system. Add an article directory to you site in a similar manner. Post your own articles, those of others - subject matter experts, members of your site and authors with items published in article directories like IdeaMarketers.com. Multi-Media Add multi-media into the mix, too. First host your own teleseminars and online workshops. Record them and have transcripts published, if possible and economical. Then publish your own audio files and video clips. Sprinkle digital photos around, too, with captions, pointing out members who attended industry events. Invite members to upload their multi-media files and share, too. Other Site Components See what other site components your web hosting offers and branch out. For example, add a forum and set up a couple of moderators to kick topics off and keep communications open, moving and on the level. Add a Help Desk and keep adding to your FAQs and other help files there. And insert a calendar, polls and surveys and shopping cart area to grow a reference library relating to your membership focus. Reach out and grow your membership site on a regular basis. Feed the search engines and website visitors with new photos, articles and much more, offering them a variety so they'll keep coming back for more!
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