Home | Internet Marketing | Viral Marketing
Have you ever visited a site, like what you see and then told your friends about it? OR Have your friends ever told you about an interesting or useful site they've visited in the last 30 days? I'll bet this happens almost every day, or at least weekly. Believe it or not there is actually a method to this madness. These seemingly random acts of kindness or referral may actually dramatically impact your business. OK Dan, so what are you talking about, right? I am talking about Viral Marketing. Viral marketing is key to your business. It is a simple and effective tool you can use to drive traffic to your site, without spending thousands of dollars implementing more expensive marketing tools. How can you take advantage of viral marketing? The easiest to make your visitors tell their friends and relatives about your site is by implementing a tell-a-friend script. If done correctly, a tell-a-friend script is one of the most powerful traffic-generation strategies you'll ever use. And it's FREE! Here's how it works. You ask your visitors to enter the name and e-mail address of friends and relatives they think will be interested in your site. Then, the script automatically sends a personalized e-mail promotion your site to all their friends from the visitor. Now how are you going to get your visitors to enter the names of their friends and relatives that may have an interest in your site? Simple. Give them an incentive. Make them an offer. Tell them WHY they should refer their friends. You can't just expect your visitors to enter information. Remember they are giving up some of their free time to refer other people to you. You have to make it worth their while. You have to sell it. Don't forget, you also have to provide your customers with practical and useful content. You want information on your site your visitors truly believe will benefit their friends. After all, they don't want to look like an idiot, and neither do you! If you don't provide good content, in fact if you provide anything but the best, I don't care what "bribes" you offer, your visitors won't refer anybody to you. By doing this you can simply and easily virally grow your list automatically! Where do you find tell a friend scripts? You could get some free tell a friend scripts if you do a Google search. Let me you another killer viral marketing strategy that very few people use. Giving away a free e-book is a pretty common strategy. But what I want you to do is to create an e-book for your AFFILIATES to give away to their lists. Let's say you have a 20-page e-book. Instead of asking your subscribers to pass it along (which is not very effective) you encourage your visitors to join your affiliate program. Then you let them customize and brand the e-book with their own affiliate links for your products! Now, they're motivated to tell everyone about you. Now they're motivated to pass it along the e-book to every single soul they know. Why? They are getting something out of it! That's not all. The people who read the e-book might also become your affiliates, they will go to your sites, create more customized e-books and they too will pass those e-books to more people. Do you understand the power of this? That's viral marketing on steroid! And the people who read your e-books are much better prospects because they're pre-sold on your materials. So they're much more likely to buy from you when they hit your sales page. So what are you waiting for? Start cranking your viral marketing machine today. You'll see that your traffic and sales will grow steadily with absolutely no work on your part.
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