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The Greeting Card industry is growing rapidly. The occasional card buyers of yesterday have become heavy consumers today and the future will see them setting a trend for the generation to follow. There are a handful of Greeting Card manufacturers in India that attend to the growing demand for greeting cards. Vintage Cards & Creations is one of the few companies in India that stands out due to the quality, creativity, and sheer emotional appeal that their cards offer. Vintage Cards & Creations Ltd., the licensee of Hallmark in the Indian sub-continent has been in existence since 1984. Market leaders in cards, Vintage was selected by Hallmark Cards Inc. U.S.A. as their exclusive licensee in 1992 and since then there has been no looking back for them (Vintage). Within a short span, Hallmark has set up more than 344 franchisees in India and also quite a few in Nepal, Bangladesh, Sri Lanka and Bhutan. Hallmark, in a short span of time, has established itself, as the most preferred Greeting Cards. Communication, self-expression, and celebration are given utmost priority and lie at the heart of Hallmark product development. At Hallmark, innovation rules the atmosphere and creativity thrives. The market today calls for new and quality products and this need is aptly satisfied, because Hallmark understands the needs created by the changing times. With the largest creative staff in the world, Hallmark churns out 26,000 new messages every year. It produces designs, which include cartoons, colorful graphics, and true-to-life photography. Everyday, Hallmark manufactures 11 million greetings cards and 1.5 million related products, such as decorated mugs, lifelike posters, soft toys, party ware and also an exciting range of stationery. Hallmark also has set a trend in gift-wraps, which are categorized into occasion (wedding, Birthday, New Arrival etc.) and Life stylers (Disney, Verkerke etc.). The creation and display of these gift - wraps are based on the customers' shopping attitudes. There is a gift - wrap for every mood, be it festive, romantic, sober or humorous. In India, Vintage has a dynamic staff of talented artist, visualisers, and copywriters who 'Indianise' select Hallmark designs that come from U.S.A. This keeps the success rate of Hallmark cards in India at 95% plus. It is Hallmark's dedication towards providing the card buyers with what they want and their talent to catch the market pulse that has set them soaring the heights of success in the Indian markets.
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