Home | Internet Marketing | Search Optimization
When you're a search engine that accounts for over 46% of all searches on the Internet, you are a bona fide Big Daddy. But for Google, it's more than a nickname-it's the future. For months now, the 7-year-old search engine has been testing new crawling and indexing systems with the hopes of making web searches more intuitive and accurate. The project, called "Bigdaddy," is much more than a software update. It's a total refit of the search engine's infrastructure and software. "...It's not just a data push or algorithm update," says Search Engineer Matt Cutts of Google. Three data centers have so far been updated with new ones coming online every 10 days, a pace that's expected to increase. Web users can access the updated Google search by typing in the IP address of the updated servers in their address bar: 66.249.93.104, 64.233.179.104 or 216.239.51.104. All of Google's reported 85+ data centers are expected to be updated around the end of February or early March, and the closer we get to that time, the odds increase that your Google search will hit a "Bigdaddy" data center. What 'Bigdaddy' addresses The biggest issue "Bigdaddy" will fix is hijacking redirects of URL requests-what happens when someone redirects a request for one website to another though illicit techniques. These kinds of redirects are called "302 redirects." "Bigdaddy" will also add something Google calls "canonicalization," which will instruct a search engine how to decide which of a series of URLs is the proper one to insert into the Google index. For instance, most people would consider these the same URLs: www.example.com example.com/ www.example.com/index.html example.com/home.asp In reality, these URLs are different and could conceivably return completely different content for each request. However, Google's "canonicalization" will pick the URL that best represents what the user is likely asking for. What 'Bigdaddy' does "Bigdaddy" will also bring different crawling and indexing criteria, the groundwork for more advanced algorithms, larger databases and faster, more effective indexing of content. Additionally, Google will be able to index new kinds of content. Testing is underway on a new search engine spider based on the Mozilla browser that can read links within images and even within Flash video. What 'Bigdaddy' means to you Brand Identity Guru has spent the past week researching what the implications of "Bigdaddy" will be for our Boston Search Engine Optimization clients. By comparing the results, we found that "Bigdaddy"-powered keyword searches returned improved rankings for 77% of our clients while 17% stayed the same and 6% (mostly those without a good number of incoming links) experienced a decline. "Bigdaddy" data centers also reported much higher numbers of search results: searching for "landscape software," the non-"Bigdaddy" search engine returned about 30 million results while "Bigdaddy" returned over 60 million. We've concluded, then, that sites ranked well because of solid on-page SEO techniques and inbound linking will benefit from this update. But there are still many unanswered questions about the implications of "Bigdaddy." However, Google (as usual) is remaining mum on specifics in the hopes of preventing people from taking unruly advantage of the system.
Information and Articles: http://www.mastersmba.com
Providing Information on various topics, please browse our other Articles for more informative resources, we house information on every topic imaginable so regardless of your needs you can be assured to find the answer here. If you wish to reprint this on your own website, simply click the "Web Version" in the right menu, and you are presented with a pre-formatted document to use.
A lot of the information is written by the Master Article team, and published exclusively on the MastersMBA.com website, and we do our best to research all information to ensure it's as accurate as possible. However at times we also publish documents given to us by other sources, we do examine these documents to ensure they are as accurate and correct as possible however at times they discuss highly specialized fields making it hard to authenticate the validity of every fact in the document. These are written by specialists in their respective fields, and we do trust their integrity and judgment however it's always a good idea when doing any research to consult a number of sources and form your own conclusion based on a number of view points. Also if you are looking for Google Chrome Extensions you can check out that link.
