Home | Internet Marketing | Search Optimization
As I run across tools and websites that I find particularly useful for software and high tech companies, I like to pass them along. One set of tools that I use quite frequently are the free search engine marketing tools by marketleap: http://www.marketleap.com/publinkpop/default.htm There are three great tools available on this site. 1) A link popularity check: Links to your site are one of the most important aspects in raising the profile of your website with the search engines, thus increasing your chance of appearing high in the search engine results. This is terribly important, and will have a big effect on the level of traffic to your site. Using this tool, you can check how many links to your site are out there--as well as your competitors. You can even look at the details, and see where your competitors are getting links--then go there to get a link for your own site! 2) Search Engine Saturation: Allows you to view which of your website's pages are being indexed by the search engines. For those pages not listed, you will know you need to submit them to each search engine where they aren't listed--increasing your site's overall visibility. 3) Keyword Verification: Using this tool, you can specify target keyword or phrases. The tool will return to you where your site places on 7 important search engines. It will tell you where you're ranked on the first 3 pages, or whether your site doesn't show up on the first three pages, for someone doing a search on that keyword/phrase in a specific search engine. It's a great way to figure out if you're achieving your objectives for organic search engines. If not, you then know where you have work to do. Search Engine Optimization (SEO) is a critical activity for any high tech company in today's marketplace. These tools, and similar ones on other sites, can really help you manage and enhance your website's position in your market, and pull relevant traffic to your site. There is an incredible amount of free tools if you will spend a bit of time looking around the Internet. Search Engine Optimization is a highly competitive business, and as a result, many SEO agencies have created free tools as "loss leaders" to attract you to their site, and show off their expertise. I love to explore the online world of Search Engine Marketing (SEM) and SEO. I intend to write many more articles on these topics in the coming months. If you have a topic you'd like to see discussed, or aspecific comment or questions on these tools, please contact me using the information below.
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