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So you've built a nice website, with good information, fresh and frequently updated content, maybe you've registered yourself with great affiliate marketing programs, and you even have many prospects and leads. But you're not breaking even yet. You might not have made a single sell yet. The fact is that the vast majority of people getting involved in these sorts of Internet ventures fails, and never make a penny. To make money, you need to be different. If you just put a website and offer the same as all your competitors, you will not succeed. Your biggest asset is... You. People don't buy from websites or sales letters, they buy from other people. To start converting prospects, they need to trust you. They probably heard from an offer like yours several times before, and never went forward with it. Why? Because they didn't believe they would succeed with it. If they did, they would've acted on it. Here are a few key ways to transform your prospects into customers: 1) Don't be scared of the phone. Granted, it takes some time, and doesn't follow the "I want it to be fully automated" approach, but trust me, it will close you much more sales than your website ever will. Not all leads are willing to provide a phone number, but don't hesitate to call the ones that do. You don't need to close them over the phone, but just the fact that they know you are a real person and that they can contact you if they need help greatly increases your trust factor. 2) Personally follow-up with questions. Automated emails, list software and related tools have their purpose and are great at it, but make sure your respond to personalized questions with a personal response. This will score you major trust points, and you will quickly become the go-to person for that prospect. Guess where he will go when he's ready to buy? 3) Understand and believe in what you sell. This is probably the oldest sales concept, but applies all too well to the Internet business model. There are literally thousands of offers out there, millions of products to promote, make sure you choose ones you are comfortable with. Even better, use them yourself so you can testify about their value and their quality. If you are convinced, you will be convincing. They are only basics about being successful online. One more tip and I can add is to always be seeking new opportunities. The Internet is constantly changing. Make sure you stay ahead of the pace. It will always pay off.
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