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Creating a Web Design Budget

Estimating the cost of your web project can be a daunting process. One thing is for sure; it always takes longer than you think, so make sure you budget for that dreaded scope creep. By planning for the below line items, you will at least end up with a ballpark figure and a timeline.

Web Project Line Items

• Project Management Hours
• Information Architect Hours
• Usability Expert Hours
• SEO Hours
• Web Writing Hours
• Web Design Hours
• Production Hours
• Development Hours
• QA Testing Hours
• Usability Testing
• Stipend for Usability Testers
• Usability Testing Facility
• IT Hours (Setting up and configuring servers, migration)
• Hardware Purchases
• Software Purchases
• Hosting Charges
• Stock Photography/Illustrations
• 3rd Party Charges (E-Commerce, Newsletter Tool, etc.)
• Licensing Fees (For non-open source software)
• Ongoing Maintenance of Content

This will make a good start to your list, but don’t forget to plan for scope creep, project delays and overhead costs. Whether you budget by task or team member, use a method you are comfortable with and can track accurately. The success of your project depends on it.

Ivy Hastings is a Project Manager at, Fusionbox a Denver web design company. A graduate of UC Berkeley, Ivy has written many articles about Internet Marketing for journals, blogs and publications. She currently sits on the Board of Directors for Arts Street, a Denver non-profit that teaches underserved youth job skills.


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