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It is reported that 80% of eBay users use the eBay search function to search for items that they wish to buy. It is also reported there is an average of about 80 million searches each day. If this is the case, then it is very important that your listed item in eBay is able to appear when a search is initiated by the users. As such, understanding and optimizing the means by which your item can be found by the users is very important. It is reported that majority of the users use "Title only" instead of "Title and description" for their searches. If this is the case, it is logical to pay attention to the words you use in your title description. Since eBay has increased the title character field from 45 to 55 characters, you should make full use of the spaces given. As with any optimizing technique, it is always recommended to use as many popular keywords as possible. You can make use of the top searched keywords function provided by eBay when you pick your keywords for your title. From these most popular searched keywords, you can know the terms people used in their searches and what the most popular products are. For example, the title "Mitsubishi fan" is not good enough. This title is too brief and only contains 14 characters (including spaces). A better title will be "Mitsubishi electric fan 3-speed with timer. Auto Off". This title has 52 characters (including spaces) and is more descriptive. It has additional information like 3-speed with timer and auto off which is very important information. To further improve the visibility of your product in eBay, you can use the eBay Keyword program. This program will show eBay users your customized advertisements based on your specified search keywords. It is similar to the commonly known pay-per-click system whereby you will only be charged if someone clicks your advertisement. This program provides complete data on your listing performance in terms of the amount of traffic you received. You can use this information to gauge the performance of your campaign. Using the eBay Keyword program, you can know the popularity of certain keywords by checking on the amount of traffic you received. This is done by selecting various keywords and testing their popularity on a particular product you are selling. Once you know which keyword is popular, you can include it in your title. In this way, both your title and keyword campaign will contain the most popular search terms. Taking time to construct an informative title which contains words that people used in their searches is a worth while effort. You should make full use of the field of 55 characters provided for your title. With a good title and participating in the eBay Keyword program, the chance of your product being found by eBay users will be increased. As a result, more potential buyers can view your product.
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