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When redoing your site, make sure you get all the necessary team members together. Here is the ideal web project team. Project Manager – creates budget, timeline, functional requirements and overall strategy Information Architect – develops the structure of the site based on key user paths and workflow Usability Expert – drives the usability of the entire site and the workflow; oversees usability testing Search Engine Optimizer – develops a key phrase strategy and makes sure that the code and content are optimized for search engines Writer – writes all site content according to the content strategy and key phrase strategy Designer – designs how the site will look according to the design strategy Developer (Programmer) – develops the functionality of the site (sometimes called backend) QA Testers – tests the site for errors Usability Testers – real users who go through testing scenarios with the usability expert collecting feedback If you put the right team together, you'll be sure to get it done right. Ivy Hastings is a Project Manager at, Fusionbox a Denver web design company. A graduate of UC Berkeley, Ivy has written many articles about Internet Marketing for journals, blogs and publications. She currently sits on the Board of Directors for Arts Street, a Denver non-profit that teaches underserved youth job skills.
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