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Running a successful online business is like a dream come true for many people. Following a few important guidelines can make a big difference in your final results. Here we go. 1. Tell your audience what kind of support they will get after they buy. It could be free consulting, tech support, free servicing, etc. This may also answer some of their buying questions ahead of time. People don't want to buy products without knowing you will be there to help if they have problems. 2. Ask people at the end of your copy why they decided not to buy. This will give you new ideas on how to produce ad copy that is more profitable. Have a web form or e-mail link in place so they can answer you. You may find out they don't like your guarantee or graphics. It could be anything. 3. Think of ways to get your site or business in the news. You could sponsor a fundraiser, hold a major event, etc. Simply write a press release about what you have accomplished, then send it to media outlets that cater to your target audience. 4. Hold a contest on your web site. Give other websites the option of offering it to their visitors. This will multiply your advertising all over the internet. It would become a viral contest. Of course the contest must either be ongoing or held regularly so you could allow other online publishers to offer it to their visitors or subscribers. 5. Tell your potential customers that your ordering system is highly secure. Also reassure them that you take every effort to protect them. People want to feel they are safe online. They want to know that you care about their well-being. Tell them all about what you currently do for them to make them feel more secure. 6. Carry business cards with you wherever you go. Have your web address printed on them. You can hand them out to anyone you meet. Just think of all the people you meet on a regular basis: grocery clerks, post office workers, bag boys, family members, friends, salesmen/women, etc. 7. Contact local and national radio stations to ask them if they are looking for guest speakers. Tell them your area of expertise. Maybe they will book you for an interview. Of course you would want to contact targeted stations which would want to know more about you and your area of expertise. 8. Join clubs related to your area of business. You could trade leads with other businesses. Learn new ways to run your business and sell your products. You could also create your own online business club. You could provide private chat rooms, message boards, articles, etc.
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