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Internet users are basically searching for information. In response to this, websites that put up lots of content targeted at their prospective customers have reaped tremendous rewards. Also, in order that their sites gets noticed, webmasters submit their content in the form of articles to article directories. These articles contain about an average of 300-500 words. In exchange for accepting these articles, article directories allow authors to include information about their sites in an author's resource box. An author's resource box is normally found at the bottom of each article. It is usually limited to about 3-4 sentences or comprising of about 300 characters. The author's resource box is a very important marketing channel. In about 5-6 sentences, the following key information is usually provided:- - the name of the author, - a brief description of the author, - a brief description of the sponsoring site and - a hyperlink. If a reader likes what the article says, then he or she is tempted to find out more. A good and enticing resource box prods the reader to click on the hyperlink to go over to the author's site. Here are 4 easy tips to help you create a highly responsive resource box: 1. Use keywords in your resource box. Keywords that are cleverly woven into the content of this small box helps in the click through rate. There are many tools you can find in the internet that can help you in determining what keywords to use. The idea is to use keywords that are just not in the article content itself but also related keyword phrases to your site. For instance, if your article is on "weight loss through dieting", you can also disclose in your author's resource box that your site also contains articles on "weight loss through atkins diet". 2. Consider the needs of your reader. Consider what is your reader looking for in relation to your site. Are they looking for news updates, recipe ideas, more product reviews, etc? If they are, tell them that they can expect to find these if they check out your site. 3. Present a positive tone and a call-to-action tone in the resource box. Sound enthusiastic. You can use words like "check out my site rightaway" or "jumpstart your earnings with my learning program today". 4. Provide an incentive for your reader to make the click through to your site. Many authors promise a free bonus report if the reader clicks through the link. This is an excellent method to help sieve out prospective buyers of your product or service from the people that are only somewhat interested in what you are writing. In summary, here's the flow for article content marketing. Your article content is focused on information sharing. The author's resource box is the place where you do the presell. And finally, when the prospective buyer or seller goes over to your site, the sales letter that they see is the hard-sell or reasons why they should buy your products and services.
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